Panel 01Step
Complete the press questionnaire and schedule an interview
The questionnaire takes about 6 minutes and places you in the queue. When selected, the team contacts you to schedule a live interview.
Chapter 06Process
How Ace Branding turns your story into published press features
The Ace Branding press process has seven steps, from a 6 minute questionnaire to a live link, with your approval required before anything is submitted.
Ace Branding customizes each engagement. Onboarding begins with an interview by a member of its editorial staff, a writer drafts your article, and the editing cycle continues until your team approves the final draft. Only then does the article go to the contributor and the publication. Podcast tours follow a separate onboarding with the head of podcasting.
Last updated: Published by Ace Branding
What is Ace Branding's press process step by step?
Questionnaire and interview, first draft, editing until you approve, submission to the contributor, submission to the publication, publication, and the live link. Seven steps, with your sign off at step three.
Podcast onboardingRoute map
- Strategy sessionWith the head of podcasting
- Tour map createdFrom what you share on the call
- Guest spots bookedOn shows that fit your niche
Panel 01 / Procedure
The seven steps from questionnaire to live link
- Panel 02Step
Editorial staff writes the first draft
A member of the editorial staff interviews you, and a writer turns your story into a rough draft.
- Panel 03Step
The editing cycle runs until your team approves
You review and edit the draft. The cycle repeats until your team approves the final draft.
- Panel 04Step
Submit the final draft to the contributor
The approved draft goes to the contributor who writes for the publication.
- Panel 05Step
The contributor submits it for approval
The contributor submits the article to the publication for approval.
- Panel 06Step
The publication publishes the article
Once approved by the publication, the article is published.
- Panel 07Step
The link goes live
Once published, the link goes live and becomes part of your online reputation.
Strategy
What are the 3 B's of Branding?
Ace Branding describes its strategy as the 3 B's of Branding. The first is the Blueprint: define your core message: who you are, who your ideal audience is and how you will capture their attention. The firm compares it to building a house, which you would not do without a blueprint. Clarity is the foundation of everything that follows.
That clarity shapes your interview, your article topics and your podcast tour map, so every press feature and podcast interview carries the same core message.
Control
When do you approve your article?
At step three. Ace Branding states it will not submit anything for publishing until you approve the final draft, which gives you full control over your brand narrative. After approval, the remaining steps involve the contributor and the publication. Learn more about press features or return to digital PR packages.
Field notes
Process: quick answers
- What is the press process step by step?
- There are seven steps: complete a press questionnaire and schedule an interview, the editorial staff writes a first draft, the editing cycle runs until your team approves the final draft, the final draft goes to the contributor, the contributor submits it to the publication for approval, the publication publishes it, and the link goes live.
- Do I get to approve the article before it is published?
- Yes. Ace Branding states it will not submit anything for publishing until you approve the final draft. Your writer creates a rough draft from your interview and sends it to you for review and edits, and the editing cycle continues until your team signs off. That gives you control over your brand narrative.
- Who writes the articles?
- Ace Branding’s editorial staff writes them. Onboarding begins with an interview conducted by a member of the editorial staff, and a writer turns that interview into a rough draft about you or your company using your story. The topics follow what you want to discuss, and each article is meant to give readers real value.
- How do I get started with Ace Branding?
- Start by contacting Ace Branding to book a free, no obligation 15 minute discovery call. If you move forward, you complete a press questionnaire, which takes about 6 minutes, and the team contacts you to schedule a live interview. Use the contact page at acebranding.com/contact to begin.
- What’s the process if I book a podcast tour?
- Your onboarding begins with a strategy session with Ace Branding’s head of podcasting. Based on what you share on that call, they create a tour map of podcasts that fit your niche and message. From there, the team works to secure your guest spots on those shows.
- What is the Blueprint step in Ace Branding’s process?
- Blueprint is the first of Ace Branding’s 3 B’s of Branding and means defining your core message. The firm compares it to building a house: before you build a strong brand, you need a clear strategy covering who you are, who your ideal audience is and how you will capture their attention.
Start with a 15 minute discovery call
Contact Ace Branding to book a free, no obligation 15 minute discovery call. You will talk through your goals and which mix of press features, podcast tours and regional TV fits your message.